Gen Z has grown up with smartphones in their pockets and algorithms shaping their feeds, yet many of them are suddenly unsure ...

Although Gen Z-ers and millennials both stream large quantities of video, how Gen Z discovers content is radically different from how their predecessors do so, putting an even greater importance on ...

The data confirms that predictive marketing is not only accepted by this consumer segment, but has become a central part of their fashion shopping experience READ ALSO. Generative AI in advertising: ...