The most obvious element that binds search, social and display media is that all can be bought on biddable auctions. The growth of paid search was a precursor to the creation and growth of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS.

NEW YORK — It’s being hailed by Comcast Advertising as “a step change for the advertising industry.” What, precisely, does that mean? Agencies and brands can buy targetable, biddable ads on linear TV ...

TTD bets big on connected TV as advertisers shift to biddable programmatic buying, while streaming inventory expands and video drives roughly half of Q4 2025 business.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In the 30 years since the ...

NEW YORK, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Award-winning biddable media strategist and founder of Up and to the Right, John Donahue, today announced the launch of Biddable Assets Inc., a new ...

What are the key strategies, partnerships, and tech stack elements that make biddable advertising profitable in FAST and other ad-supported CTV platforms in 2025? Join us in person Oct. 6–8 in Santa ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. People are increasingly listening to the radio through the internet on services like ...

CTV is booming. According to new research, the proportion of advertising campaigns run via CTV is set to increase substantially over the next two years, with brands attracted to CTV’s increased levels ...

I’ve always thought the search guys missed the boat. Demand side platforms (DSPs) should have come out of the search agencies. Instead DSPs grew out of VC-backed start-ups. Mediamath and Invite Media ...