Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There ...

Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many ...

In a complex and opaque programmatic marketplace, a number of key barriers are hindering buyers and agencies from committing exclusively to curated and vetted inventory. This includes the difficulty ...

Content curation is the hottest topic among marketers these days, but few companies understand what content curation is and how it can help build a brand and a business. In simplest terms, content ...

For several years there were two kinds of people in social media, those who create content and those who consume it. I always appreciate when a very complex and important subject is simplified to ease ...

Sir Peter Ustinov once famously said, "In America, through pressure of conformity, there is freedom of choice, but nothing to choose from." The state of informed choice in 2017 has never been more ...