Developing new products is a core exercise that keeps many companies moving forward. Releasing and marketing those new products is often a complicated process, starting with the task of naming product ...

Large brands are well-known for adding new products to their portfolios. The Coca-Cola Company started with one product and expanded its line to more than 500 brands worldwide, including Sprite, Fanta ...

Micro Markets are an emerging retail sector closely related to the vending machine industry. These marketplaces leverage automated self-checkout systems to enable operation in locations where ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

As your company grows, it's natural to consider expanding its offerings. When done correctly, launching a new product or service can increase revenue and entice new customers. However, jumping into a ...

When firms like Sony or Kellogg's has a wide variety of products they sell, they have product lines. Here we talk about how firms can expand or contract their products lines and their product ...

L-R: Vic Peram, Zain Jaffer, Linda Bishop, David Wescott, Kent Lewis, Cody McLain The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit Website Business ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...