QR codes offer a number of benefits for marketers. One of the most important is the ability to tie together the print, mobile and Web channels to increase the response rates on multichannel marketing ...

With economic woes cutting more into companies’ budgets, Memphis advertising and technology firms are hoping a new Internet-based marketing technology will help clients get more from specialized ...

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights. PURLs are helping brands like Nationwide and Yodle connect with B2B ...

CHICO >> The Cultured Purls get together once a week to “knit two together, knit two purl two, yarn over twice.” In other words, they get their knitting on. “Fifteen years ago, the knitting group I ...

Yay! Salem has a new yarn shop! Vivian Zagar recently opened Tangled Purls in Century Square at 2290 Commercial St. S.E., Suite 140, Salem. She recently answered questions about the shop for us in an ...

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How important are personal URLs (PURLs) ...