QR codes offer a number of benefits for marketers. One of the most important is the ability to tie together the print, mobile and Web channels to increase the response rates on multichannel marketing ...

The following is an excerpt from DirectMarketingIQ's new report “PURLs for Profit: Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign ...

With economic woes cutting more into companies’ budgets, Memphis advertising and technology firms are hoping a new Internet-based marketing technology will help clients get more from specialized ...

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights. PURLs are helping brands like Nationwide and Yodle connect with B2B ...