The enthusiast-favorite watchmaker just made a play for a much bigger audience — and the athlete at the center of it couldn’t make more sense.

It's one of the brand's timeless picks that truly looks good in any setting.

With a shimmering silver-blue dial to give it a cool edge, this affordable dress watch from Seiko's Presage Cocktail ...

The Seiko Black and White Quartz Chronograph is on sale for $158 at the moment. That's a hefty 40% discount off the original ...

Uniting the precision of Japanese watchmaking with the disciplined excellence of a Major League Baseball icon.

Yes, we’ve reunited Grand Seiko with Seiko for this list. Sorry, purists ...

Whether you’re a Seiko fanatic or not, this watch is about as close to perfect as it gets. The newly released SBGH368 represents two uncommon moves for Grand Seiko, and the combination of them makes ...

The Japanese watchmaker couldn’t have picked a better watch to decorate for the occasion. Even though the brand has a long list of noteworthy dive watches, the “Turtle” is arguably the most iconic and ...

Seiko is in a bull run in India and has clearly been the favourite of major watch retailers, opening more doors. Positioned ...

Andy Warhol viewed his Cartier Tank purely as a design statement. “I don’t wear a Tank to tell the time,” he admitted. “I never even wind it. I wear a Tank because it’s the watch to wear.” ...

In this guest post, Mark Vitantonio tells the story of his Seiko UFO 6138 ✓ A collector's lesson in humility, patience, and ...

Our pick of the best steel Seiko watches that have fallen under retail in March 2026, including a Presage Cocktail Time, a ...