The AI explosion is presenting junior researchers with powerful tools that can accelerate and enhance good practice, but ...

The far-right is not a unified group, nor do its adherents necessarily subscribe to abstract ideals. Rather is is “equally ...

Researchers have to be prepared to experiment with synthetic data and to re-examine the statistics on which synthetic data ...

Researchers have to be prepared to experiment with synthetic data and to re-examine the statistics on which synthetic data ...

International insights agency Acacia Avenue has been acquired by travel, tourism and hospitality marketing agency Accord for an undisclosed amount.

She raised the issue of ‘food noise’ – repetitive or persistent thoughts about food – quietening of which is associated with weight-loss injections. “We’re seeing a whole cohort of people who are ...

Critical thinking skills are vital in an AI-led world and strong cultures need to be built to allow individuals to flourish, panellists said at the MRS Annual Conference.

Foresight must fight against short-term and day-to-day concerns to make the case for its relevance within brands, a panel at the MRS Annual Conference said.

It's 'ludicrous” that a methodology built on occupational demography is extant, while ageism is costing advertisers billions of pounds, according to panellists at MRS Annual Conference.

We are living in a more “splintered” society and in the middle of a “restless decade”, and the market research industry needs to adapt to a more fractured world, Kelly Beaver, chief executive, UK and ...

Survey research platform Conjointly has developed a job aggregator for client-side market research and insights roles.

It's 'ludicrous” that a methodology built on occupational demography is extant. It's costing advertisers billions of pounds, according to panellists at MRS Annual Conference.