Video cross promotion continues to be an elusive goal for some supermarket specialists, hindered by the organizational difficulties such merchandising often involves. But the concept is so attractive ...

CHANDLER, Ariz. -- Despite efforts by studios to create marketing tie-ins between their video releases and grocery products, video specialists said they seldom get involved. Other retailers said that ...

The concept of movie-tie-in video games has existed for several decades, beginning with Raiders of the Lost Arkfor the Atari 2600 in 1982. There have been countless movie tie-in games over the years ...

Major movie studios release their biggest summer blockbuster films every year between May and July, with these high-grossing “tentpole” films earning hundreds of millions, even billions, at the box ...

Gone are the days when most licensed tie-in comics were churned out cheaply by anonymous house artists. Modern fans take their fandoms seriously, and publishers are turning to cutting-edge writers and ...