New York-based The Unquantifiable, agency that specializes in designing for emotion, named Tavit Geudelekian as head of strategy. Geudelekian will lead the agency's business and creative strategy.

LifeStance Heath, a large provider of virtual and in-person outpatient mental-heath care, has selected The Unquantifiable as its creative AOR. First work is expected in 2025. The Unquantifiable, ...