In an apparent attempt to fill the marketing gap left by the demise of Toys R Us, Amazon has released its first ever printed holiday catalog this year. It might seem like a counterintuitive move for ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. The catalog is the second edition that Amazon produced, and while ...

Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.

Last July, we wrote that Amazon is attempting to fill the void left by the recent demise of Toys R Us and would publish a holiday toy catalog, a strategy often employed by brick-and-mortar retailers.

Amazon will be mailing out a holiday toy catalog for the first time this year. The catalog, called "A Holiday of Play," has more than 60 pages of toys and games. The catalog is similar to the now ...

Gordon Gottsegen is a tech writer who has experience working at publications like Wired. He loves testing out new gadgets and complaining about them. He is the ghost of all failed Kickstarters. The ...

Never underestimate the market-moving potential of a nagging child. “Mom, Dad, I want THIS for Christmas!” is a phrase that each year leads to billions of dollars of toy sales. And it’s a phrase ...

Jeff Bezos is going old school. The Amazon CEO will have the e-commerce giant publish a print toy catalog this fall — which will be mailed to millions of Amazon customers and be available at its Whole ...

Amazon's holiday shopping marketing push is well underway. On Monday, it scrapped the minimum purchase amount for non-Prime customers to qualify for free shipping over the season. In another effort to ...

Toys 'R' Us is calling it quits in the US, but Amazon is apparently ready to pick up the slack. Bloomberg tipsters have asserted that Amazon is planning to mail a holiday toy catalog to "millions" of ...

In the wake of the Sears and Toys ‘R’ Us bankruptcies, Amazon is seeking to fill the gaps this holiday season with a traditional marketing tool: its first-ever holiday toy catalog. The print catalog, ...