Apple seems poised to launch a whole new color palette for its next iMac lineup. Credit: ruelleruelle/UCG/Universal Images ...

This post, first published on March 1, was updated on March 4 with further details of prospective colors for this fall’s ...

Our own Chance Miller was at the launch event and very much liked the new look.

Apple is reportedly planning new iMac colors for later in 2026, alongside broader ambitions to expand parts of its Mac lineup ...

The MacBook Neo comes in four colors: blush, indigo, silver, and what Apple calls a “fresh new citrus.” ...

Apple announced its iPhone 17 lineup today. The company presented four phones, including the vanilla model. In this article, we’ll talk about the Apple iPhone 17 colors, so the colors of the most ...

A new leak suggests Apple could launch the iPhone 18 Pro Max in red from day one - a first for the Pro lineup and a potential turning point in the company’s design strategy.

Apple finally revealed the iPhone 15 at its “Wonderlust” event on September 12. This lineup includes the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. There were other products ...

Reports indicate Apple will soon be unveiling its highly anticipated and budget-conscious MacBook in a variety of fun colors ...

Apple's accessory lineup has just received a tropical twist with the introduction of brand new spring colors for Apple Watch ...

Apple's newly published Studio Display XDR Technology Overview white paper reveals two notable display technologies: a forthcoming Full Calibration feature and a new color measurement model called ...