Digital advertising has taken over the world of marketing, so many are probably wondering whether investing in promotional products is worth it. To that, as the CEO of a promotional product ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations evolve, so must the strategy behind the branded giveaway. The era of ...

Mr Jackson Ndegwa, the managing director of Design 40 Interiors, displays banner pens, which companies use to market their products and services. Photo/LIZ MUTHONI What comes to your mind when you ...