Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

If historical trends are anything to go by, most young people in the United States will not vote in this week's presidential election. For example, in the 2016 presidential election, less than half of ...

Coldplay has captivated the world for nearly three decades, their timeless music spanning generations. Yet today, their core audience skews toward Millennials. With the release of Moon Music, their ...

The weekly Retail Tech Roundup compiles technology news across the supply chain, manufacturing, retail, e-commerce, logistics and fulfillment sectors. Players aged 13 and up can solve puzzles and play ...

Who says video games can’t be good for your mental health? Roblox is challenging that widely-held notion by bringing the Ad Council’s Love, Your Mind mental health campaign onto the platform.

Most people don’t look forward to visits to a dentist or orthodontist. But does the same reluctance exist in the metaverse? Invisalign, the maker of clear aligners for teeth straightening, decided to ...

To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver ...

Shares of video game developer, Roblox Corp (NYSE:RBLX) are trading higher on Tuesday after Rewarded Video Ads launch and partnership with Alphabet Inc (NASDAQ:GOOGL) owned Google. The company is ...

Panda Express, the largest family-owned and operated Asian dining concept in the U.S., has launched a bold cross-platform campaign that brings the ‘swicy’- sweet and spicy- sizzle of Hot Orange ...

This week, the Harris campaign pulled off yet another speedy rebrand, FitBit went after a younger consumer, and Canva decided to go all in on its ultra-colorful aesthetic. Here are the branding news ...