Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

There is a fundamental differentiator between companies that are winning the digitization race and transforming industry segments and those that have traditional business models. I’m talking about ...

Klaviyo shares have seen a solid public debut, with investors attracted to its strong top-line growth with real profits reported here. The platform allows businesses to use their own data to create ...

Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. The value-creating enterprise was the theme of my last ...

Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. Big business and the stock market are often demonized as ...

Many B2B companies, with smaller customer bases than consumer-targeted businesses, find that it is impractical to apply mass modelling techniques when creating a marketing strategy. If typical, these ...

A periodic feature by Cornerstone Research, in which our affiliated experts, senior advisors, and professionals, talk about their research and findings. We interview Professor Stuart C. Gilson of the ...