Lynx is giving men lessons in ‘manscaping’, with a set of new films that use ASMR to immerse the viewer in the shaving experience The ads, created by 72andSunny Amsterdam, talk men through how to ...

Last year saw ASMR catapult from a niche branding fad to one of the year’s biggest creative trends, becoming the focal point of US brewery Michelob’s Superbowl advert and major campaigns for Coke, ...

“IRL” will no longer be a generic category on Twitch. The company is introducing more than 10 specific categories for streamers who want to broadcast non-gaming entertainment, according to information ...

Add articles to your saved list and come back to them any time. They feature slime, crackling plastic, whispering, scratching, brushing and the thrumming of exquisitely groomed fingernails. They are, ...

I don’t personally know YouTube ASMR host who calls herself Slight Sounds, 25, but for the next 26 minutes she will glow on my dark computer screen like friends and family often do when I’m on ...

Experience the art of candle making in a whole new light – a Water Candle diy with calming asmr vibes. Perfect for cozy nights and creative expression. Share your thoughts and subscribe for more ...