Marketing data often requires categorization or labeling. In today’s age, marketing data can also be very big, or larger than what humans can reasonably tackle. In this course, students will learn how ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Data has long been called the new gold, but mining it has historically required specialized expertise, significant time and substantial resources. For decades, organizations relied on highly trained ...

Who is a data scientist? What does he do? What steps are involved in executing an end-to-end data science project? What roles are available in the industry? Will I need to be a good ...

For students enrolled Spring 2026 and beyond. The Big Data and Applied AI option reflects the growing role of artificial intelligence in business decision-making. It provides students with rigorous ...

This program equips participants for thriving careers by assisting organizations locally and globally in making informed decisions through analytics. It prepares participants to adeptly handle ...