There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...

The proliferation of data sources, types, and stores is increasing the challenge of combining data into meaningful, valuable information. The need for faster and smarter data integration capabilities ...