There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

The proliferation of data sources, types, and stores is increasing the challenge of combining data into meaningful, valuable information. The need for faster and smarter data integration capabilities ...

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...