The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays on ...

Life’s pretty hard sometimes. Being hard on yourself makes it harder. That’s why we have Elmo here—to tell us to not be so hard on ourselves. And Elmo does just that in the latest campaign for On, ...