I've recently been thinking about how, in life and in business, some terms are too often merged into a single meaning, depriving us of important distinctions that can help us define concepts. Without ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

Opinions expressed by Entrepreneur contributors are their own. In a fast-paced business world, it’s easy to fall into the trap of trying to do everything as quickly as possible. However, this can lead ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...

In June 2024, the College of Agriculture and Natural Resources (CANR) launched an ambitious strategic planning process. Now, after a year of engagement, we are proud to share our new five-year ...

Acting National Cyber Director, Kemba Walden, discusses the new National Cybersecurity Strategy at the Center for Strategic and International Studies. How will the U.S. government move forward on ...

On July 1, 2025, we launch the Bowdoin College Museum of Art’s next strategic plan. In support of the museum’s ongoing growth and development, the staff engaged in a strategic planning process that ...