The comforting gurgle of his auto-drip coffee maker is one of the first sounds Luke Simmons hears in the morning. He pours himself a steaming cup, black coffee, his first of several, and describes the ...

Folgers has updated its famous ‘Best Part of Wakin’ Up’ jingle by turning it into a seven-song mashup built around well-known ‘wake up’ tracks. The ad’s core message is that coffee isn’t just for ...

Folgers is trying to be cool. Though it is the bestseller of ground coffee in U.S. stores, the brand has had to confront a painful realization - its reputation is not great. NPR's Alina Selyukh ...

Folgers is trying to be cool. It's the biggest seller of ground coffee in the U.S., but it had to confront a painful realization: its reputation isn't great. Folgers is trying to be cool. Though it is ...

Marketers need to find customers where they actually spend their time. To reach Gen Z customers, that means finding them on TikTok. The J.M. Smucker Company knew it needed a TikTok strategy. While ...

Folgers is trying to be cool. As the biggest seller of ground coffee in U.S. stores, the brand has had to confront a painful realization. It is not so hot on the reputation front. NPR's Alina Selyukh ...