Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Google's John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data ...

Part of the reason Google decided to start developing its own Chrome browser—all the way back in 2008—was to funnel people toward all of its web apps, from Google Docs to Gmail to Google Maps. And of ...

Google is unleashing its Gemini 3 artificial intelligence model on its dominant search engine and other popular online services in the high-stakes battle to create technology that people can trust to ...

Google initially faced pressure due to fears that it fell behind in the AI race and lost ground to AI models. Google Cloud ...