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Secrets to selling intangible products and services
When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.
In a recent decision establishing important precedent for trademark rights associated with digital assets, the Court of Appeals in Yuga Labs, Inc. v. Ripps, Case No. 24-879, 2025 WL 2056060 (9th Cir.
WIPO Director General Francis Gurry says intangible capital determines success in the marketplace. "Intellectual property, in turn, is the means by which companies secure the competitive advantage ...
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