Warc

The Relationship between Interactive Functions and Website Ranking

Alan C. B. TseThe Chinese University of Hong Kong Chi-Fai ChanThe Chinese University of Hong Kong The increasing popularity of the internet is an irreversible trend. Marketers and their firms have no ...
Warc

Interactive functions and their impacts on the appeal of internet presence sites

Sanjoy GhoseUniversity of Wisconsin-Milwaukee andWenyu DouUniversity of Wisconsin-Milwaukee The importance of the World Wide Web as an advertising medium has been rapidly gaining ground in recent ...