In exchange for their old jewelry, shoppers at select stores will receive a " ½-carat lab-grown diamond necklace set in 14k yellow gold over silver" Valentine's Day is on Saturday, Feb. 14 To ...

JCPenney is helping you break up with your old jewelry for Valentine's Day. The department store chain will hold a one-day jewelry trade event called The JCPenney Ex-Change on Saturday, Feb. 14.

KANSAS CITY, Mo. (KCTV) - Feelings change. Now JCPenney is letting customers change their jewelry too. This Valentine’s Day, the department store is offering what it calls The JCPenney Ex-Change. On ...

Valentine’s Day has long been marketed as a celebration of forever love, complete with roses, candlelit dinners and jewelry meant to last a lifetime. But JCPenney is taking a more honest and timely ...