In an industry that never lacks for buzzwords, one of the current favourites is ‘experience’. Or, as Johan Jervoe, group CMO of UBS banking group, calls it, “touching the brand”. In previous senior ...

Financial-services firm UBS today embarks on a brand relaunch—the first major effort in five years. The last initiative used the tagline, “You & Us,” and it was essentially a new campaign. Today’s ...

March 16 -- UBS Group Chief Marketing Officer Johan Jervoe discusses the art on display at Art Basel in Hong Kong and UBS’ collection that hangs in the bank's offices with Bloomberg’s Shery Ahn on ...

https://www.youtube.com/watch?v=iBXGNkn5Wfk&index=1&list=PLwb3qYuADBot5BAkkg2Ec9kPmJJZs462r The financial services company’s new campaign aims to showcase its four ...

The 18 month-long rebrand is today (1 September) being touted in a global campaign that sees the banking brand attempt to stand out in the crowded financial services industry. UBS has scrapped all of ...