Financial-services firm UBS today embarks on a brand relaunch—the first major effort in five years. The last initiative used the tagline, “You & Us,” and it was essentially a new campaign. Today’s ...
In an industry that never lacks for buzzwords, one of the current favourites is ‘experience’. Or, as Johan Jervoe, group CMO of UBS banking group, calls it, “touching the brand”. In previous senior ...
March 16 -- UBS Group Chief Marketing Officer Johan Jervoe discusses the art on display at Art Basel in Hong Kong and UBS’ collection that hangs in the bank's offices with Bloomberg’s Shery Ahn on ...
Annie Leibovitz’s exhibition “WOMEN: New Portraits” just completed its 10 city global tour, which included stops in Hong Kong, Mexico, New York and London. The final showcase took place in Zurich, ...
https://www.youtube.com/watch?v=iBXGNkn5Wfk&index=1&list=PLwb3qYuADBot5BAkkg2Ec9kPmJJZs462r The financial services company’s new campaign aims to showcase its four ...
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