CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

Stop burning cash on huge marketing teams. Two people and AI can outperform 20 by leveraging data and automation. Use these ChatGPT prompts to transform your marketing: 1) Analyze campaign data for ...