This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

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The early months set the tone for the entire year, so understanding your past year’s performance is essential to refine your marketing strategies and continue to see more growth. It’s not just about ...

The third step in making a marketing plan is to create a budget. This should include the cost of any materials, services, and personnel needed to execute the plan. The fourth step is to develop a ...

The first introduction of a new product or service is just the tip of the iceberg when it comes to crafting a successful marketing campaign. From selecting a target audience to making adjustments ...

In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to ...

Social media plays a significant role in many businesses’ marketing plans, and for good reason: It has the power to reach wide audiences, enhanced by the sharable nature of posts, and pairs well with ...

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, too often, those carefully crafted plans fall short—not because of budget, ...