NIL deals are approaching a crossroads. In 2021, the NCAA adopted a policy allowing athletes to earn money through their ...

Deals tied to collectives and institutional partners are overwhelming the CSC and triggering growing legal and conference scrutiny ...

The College Sports Commission released its latest NIL deal flow report on Tuesday, highlighting a rise in third-party NIL activity across Division I from January and February. Notably, associated ...

Middle and high school athletes in Ohio may soon be barred from earning money for their name, image or likeness if proposed ...

A group of 18 Nebraska football players are set to challenge the College Sports Commission over rejected third-party NIL deals, Yahoo! Sports’ Ross Dellenger reported. The players chose to go to ...

Nebraska football players are challenging the College Sports Commission over rejected NIL deals worth over $1 million.

The March 10, 2026, SBJ College reports on the effects of "associated entities" and their third-party NIL deals on college sports (especially football) and a look at NCAA women's viewership trends ...

UConn star Azzi Fudd announced her Jordan Brand NIL deal after unveiling Geico, Planet Fitness, and Cover Girl deals earlier ...

Iowa stars Hannah Stuelke and Taylor McCabe discuss "Better Together" NIL deal, team chemistry, and the Hawkeyes’ mindset heading into March Madness.

Since its inception, name, image and likeness (NIL) deals have transformed not just how college sports operate, but professional sports. Collegiate players, knowing they can stay in school for another ...