It’s been 15 years since a particular concept of behavioral science went mainstream. “Nudge theory,” the notion that our behavior can be successfully influenced through “soft” interventions, has ...

Stuart Mills does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

For the past two decades, scientists have found a number of easy ways to make significant changes in people’s behavior. To get voters to the polls, for example, researchers found that sending them ...

It is estimated that people make 35,000 decisions every day—or, to break that number down, one decision every two seconds. That’s not to say that each decision has a big impact; most are small and ...

For example, one nudge initially involved giving consumers the vegetarian menu by default, with the meat menu available on request. After adjustment, they simply included the vegetarian options on the ...