Next has partnered with mobile operator O2 to trial a new shop-in-shop format as both brands seek to adapt to “current challenges” facing the high street. Named “Shop-in-Shop”, the trial will see O2 ...

O2 has launched a concept store, which aims to move away from the traditional phone shop and towards interactive experiences. The phone network provider has launched the new store in Manchester, which ...

Phone retailer and telecomms firm O2 is to close 40 of its 493 stores this year and instead invest in its best performing shops. 39 of the affected shops will be closed by April and the last one by ...

The hi-tech sales pitch invites prospective customers to snag a bargain without putting their current phone down by transforming the four walls around them into a virtual sales floor. Using their ...