Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Walmart is targeting Gen Z shoppers in one of their favorite metaverse destinations. The discounter, which initially debuted in the metaverse by launching two metaverse experiences on the popular ...

Walmart WMT is entering the metaverse with two separate experiences starting this week. One is Walmart Land and the other is Walmart’s Universe of Play, which is a gaming platform using Roblox.

It’s 2022, which means that at least one company is announcing some new thing that is connected to NFTs or the metaverse in an attempt to stay relevant in our rapidly collapsing capitalist hellscape.

Walmart is partnering with Roblox on new virtual worlds. The partnership follows a deal between Roblox and Nike to create virtual lands and share virtual merchandise. Get the strategy to turn ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

Walmart has launched a new Roblox experience to get young consumers excited for the back-to-school season. Supercampus is a back-to-school adventure where users can participate in a series of ...

Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla. Each ...

Walmart is opening a new superstore to target the next generation of shoppers. It’s got it all —clothes, an oversized cosmetics obstacle course, a roller skating rink, and a ferris wheel.