That’s the basic philosophy of an increasingly popular type of web service known as the URL shortener. These tools have a simple job: They will take a long, hard-to-type web address and transform it ...

Web redirection through universal resource locator (URL) shorteners is adding extra seconds to page load time and only a few have optimized their domain name servers (DNS) for international users, ...

Don't lose customers or potential clients with long URLs – when sent via email or instant message, such URL can be rendered unclickable by line breaks. Some social networks don't accept URL strings ...