With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

With the widespread use of smartphones, laptops and other devices, concerns about privacy in apps become more important every day. Many apps, websites and streaming services demand substantial ...

China’s state-backed China Advertising Association is already looking for ways to get around Apple’s upcoming App Tracking Transparency feature, the Financial Times reported Tuesday. The ...

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The problems behind Meta's slump—TikTok and Apple's App Tracking Transparency—aren't going away anytime soon. Apple’s newest ad perfectly visualizes how App Tracking Transparency stops companies from ...

Apple has been the target of an antitrust complaint in Germany for three years over its App Tracking Transparency feature. ATT allows iPhone users to request that apps not track their activity between ...