A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When the first computer bug was discovered in 1947, it was quite literally a moth that had ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Decisions are the lifeblood of business. From the c-suite to ...