Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

Search has always been about connecting people with answers. For years, businesses relied on search engine optimization (SEO) to rank higher in Google’s traditional results. More recently, ask engine ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Prismoon LLC, a full-service digital marketing agency based in McLean, Virginia, has formalized an enhanced methodology for its Search Engine Optimization SEO services, implementing a comprehensive ...

SAN FRANCISCO, CALIFORNIA - SEPTEMBER 17, 2018: A passenger waiting to board his plane walks in front of a sign advertising Twilio at San Francisco International Airport in San Francisco, California.

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...