Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The ongoing AI boom is transforming the online user experience (UX) at a rapid pace, and the ...

When testing the user experience of a new tech product, making the experience as true to “real life” usage for testers as possible is an important part of getting genuinely insightful feedback.

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

With the rising popularity of user-centered design and UX research, it's crucial now more than ever to have usability testing tools to help evaluate and improve your digital products' UX. There are ...

Recently AirCanada was found liable for the inaccurate information that its AI chatbot provided which included a bereavement policy that did not exist. While the case did not cost AirCanada much in ...

TORONTO--(BUSINESS WIRE)--Alida, the leader in user research, today announced it will launch a full new product feature set bringing unmoderated usability testing into its all-in-one platform on March ...