Distributors can automate orders and boost customer interactions—with zero license fees with a software suite that ...

It was about the rockiest start to a major IT initiative I’ve ever been involved in. Because I’d implemented IT marketing programs (now called client relationship management, or CRM) earlier in my ...

Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It’s time to usher in a digitally-charged CRM that utilizes the most powerful strategies and tools ...

In the quest to implement a successful CRM initiative, executives can learn a lesson from the cradle-to-grave product development philosophy. But it requires a change in thinking and a willingness to ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...