Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

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Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

And here are the top trending videos for 2014, based on views, shares, comments, likes and more. This year, the list represents the amazing variety of creativity brought to YouTube each day, which can ...

YouTube celebrated its 20th birthday this year, and while a lot has changed over the years, one thing has stayed consistent: Pop culture continues to be defined by the ways creators and fans use video ...

With over 93 million views in 24 hours, “GTA VI Trailer 1” has set the new views record for 24-hour debut of a non-music video. 1 The YouTube Gaming community has played a huge role in making the ...

The way we watch video has forever changed. Not only are streaming platforms edging out linear TV as our primary viewing destination, but we’re forgoing traditional primetime and immersing ourselves ...

Are you making the most of your YouTube Premium subscription? Whether you’re newly subscribed or have long been a part of the 80 million Premium members and trialers who enjoy exclusive features and ...

Quickly find the stats, photos and videos you’re looking for, along with guidelines for crediting and broadcasting them.

Editor's note by Neal Mohan, Chief Product Officer: Bringing Shorts to our community has transformed the way people create and watch video on YouTube. When we introduced this new format, we optimized ...

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally ...

A rundown on Super Thanks and all the other ways fans can show support to their favorite creators! Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the ...