But what goes on behind the scenes when companies decide to jump on a timely trend together with a cross-branded product? And how can they ensure it's not just a costly marketing flop? The modern ...

"With the bold ambition to capture 100 million global first-party records, we will be able to build a deeper understanding of our consumers and own the end-to-end relationship." "Work and rest come in ...

As manufacturers of essential products, operating with a strong sense of purpose has long been a core component of the consumer goods industry. Being successful in CPG means taking seriously the fact ...

Data insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles.

Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments. The “lift and learn” ...

Levi's has been undergoing a digitally focused business shift as it builds out agentic orchestration for its Microsoft-partnered "super-agent" and modernizes its systems. PDC Brands, Church & Dwight, ...

Sixty percent of Gen Z-ers and millennials want Mars to deliver experiences beyond products, according to research conducted by the company. “So we say that brands should know what they stand for — ...

Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead ...

“Potty With Pull-Ups” brings in content featuring intellectual properties from Disney Jr., such as Mickey Mouse, to help parents navigate the potty training process with their children.

Perhaps the most anticipated as it has quickly become the latest buzzword in AI, agentic technologies will bring increased autonomy to virtual workforces, allowing AI agents to make decisions that can ...

Data insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles.

Artificial intelligence isn’t a cure-all for all of the supply chain’s woes, but it does hold great potential to alleviate some of its biggest challenges; for companies that are able to invest and ...