WHISKAS has launched its latest campaign, Purradise, which aims to celebrate the ultimate destination of feline happiness. In partnership with AMV BBDO, Weber Shandwick EssenceMediacom, DOOH.com, and ...

Matalan has become the first UK retailer to launch a Generative AI (GenAI) tool to create its product descriptions. In partnership with global digital transformation consultancy Kin + Carta, the ...

Primark has launched an interactive try-before-you-buy feature on Pinterest as part of its 2025 spring homeware campaign. Through the new ‘Pinterest Collages’ tool, customer can style the brand’s ...

Tui has become the sponsor for Channel 4’s Married at First Sight Australia. The travel company, which already sponsors Married at First Sight UK, will back both shows throughout 2025. As part of the ...

Lucozade Sport has enlisted Jude Bellingham to help promote its new ‘Ice Kick’ flavour. The campaign will feature Bellingham’s goal celebration, which sees him pose with his arms outstretched in front ...

Visa has launched a new campaign ‘Visa Pep Talks’ tackling online hate in Women’s Football, in time for the UEFA Women’s Champions League. The digital payments company and sponsor of the UEFA Women’s ...

TikTok has launched its first ever SME Council in the UK, aiming to amplify the voices of small businesses on the platform and influence policies that support entrepreneurship and economic growth. The ...

Bandstand has teamed up with train operator c2c for a playful new campaign encouraging day trips, adventures, and spontaneous getaways across London and the Essex Riviera. The campaign is inspired by ...

Royal Mail has launched a new influencer-led campaign, ‘Send It Your Way,’ in collaboration with SocialChain. The initiative aims to promote Royal Mail’s Out of Home (OOH) parcel services, such as ...

Skype is shutting down, with Microsoft confirming the service’s closure in May. Founded in 2003, Skype became a household name, with hundreds of millions of users at its peak. However, tech giant ...

Samsung has unveiled the global launch campaign for the S25 Series, created by BBH Singapore, with a focus on positioning Galaxy AI as an essential tool seamlessly integrated into people’s daily lives ...

Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in 2025. As 2024 demonstrated, ...