Training presents a prime opportunity to expand the knowledge base of all employees, but many employers find the development opportunities expensive. Employees also miss out on work time while ...

When a company looks to establish itself in the marketplace, it often turns to branding to help. The concept of branding and identity is to create a look and feel immediately identifiable and ...

Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and ...

As a business owner or operations manager responsible for production, understanding the supply chain is essential to the success of your business. Any obstacle or impediment to the smooth flow of ...

When an employer hires a new employee, he is not just bringing a new member of the workforce aboard, he is also starting a new relationship. Because employers and employees often work in close ...

Great business leaders and human resources professionals know the benefits of effective working relationships. These are relationships between co-workers, managers and staff, and employees with the ...

With all else being equal, the more effectively a restaurant design utilizes color to establish an image, create ambiance and arouse customer's appetites, the greater the chances are for long-term ...

Sometimes known as "group bullying," mobbing in the workplace involves groups of people targeting a coworker for isolation, humiliation, and aggression. The impact on mobbing targets, as well as the ...

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With ...

Without a go-to conflict resolution technique for your workplace, two very different individuals may have a hard time communicating while under stress. That's why it's essential for managers and ...

Bad management can impact employees and a company's overall operations. Incompetent managers exist, and they can have challenges relating to staff members and keeping them motivated. In addition, ...

Giving away free gifts is a marketing strategy many small businesses use to attract attention and find new customers. But the freebies don't always work the way you want, putting a strain on a tight ...