Ben Lebus, Founder and CEO of Mob, has been confirmed as keynote speaker for Business of Apps London 2026. He will take the stage on 23rd April at The Brewery in London to share the story of how Mob ...

Health and fitness apps captured a larger share of the overall market in 2025, with several hardware manufacturers prioritising subscription services over hardware R&D and sales. According to the ...

On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from the ...

When it comes to understanding what real people are doing in apps, most brands and app owners are “boxed in” – limited by what they can learn from their own 1st-party data. RealityMine is reminding ...

Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way ...

Real-time app market intelligence has traditionally come with a hefty (and unjustified) price tag. As of today, APPlyzer 26 changes that. Following the recent launch of Apple Ads auction stack data ...

In 2025, the global mobile app market experienced a fundamental shift. Traffic-driven growth approaches reached their limits, and broad, volume-oriented strategies began to lose traction. Instead, ...

AI is now the dominant narrative across advertising. But long before generative AI entered every conversation, machine learning had already become foundational to programmatic infrastructure. Having ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

Lack of user engagement and retention are the greatest challenges for app marketers, with churn rates growing to become fairly common. So, working with the top app engagement platforms and services ...

Mobile apps have become an integral part of our daily lives, and as app developers, it’s crucial to ensure that they function optimally. However, crashes and errors are inevitable and can negatively ...

Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...