Continental Coffee calibrates TV-heavy reach in the South with digital precision elsewhere, using SKU strategy and rising budgets to expand occasions without diluting cues.

The latest edition of the O Womaniya! report shows marginal improvements in front of and behind the camera, while highlighting the road ahead.

From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.

Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.

Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.

For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.

Professionals argue gender inclusion must shift from symbolic messaging to structural change, by shaping hiring, leadership pipelines and product decisions across organisations.

EXCLUSIVE: After pausing acquisitions for 18 months, the Dutch agency leans on its 200-partner ownership model to prioritise client value over headline growth metrics.

With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing ...

The genomics diagnostics company launches a digital film to position genetic testing as central to early detection and family-led cancer risk management.

From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.

According to a new report, the pressures shaping internal communication practice in India today will likely emerge as challenges in other markets globally over the next 16-18 months.