To realize its follow-up to “Mom Song,” a memorable bit of marketing from the 2010s, Old Spice officially licensed Boyz II Men’s iconic “End of the Road.” The aptly-named R&B group’s lyrics have been ...

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...

Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...

Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.

The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

Created with Uncommon Creative Studio, the “It Starts Outside” campaign will roll out globally across social, digital and ...

The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new ...

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” ...

The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention ...

The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering ...