Help set the agenda on marketing effectiveness by answering our annual survey, and earn a chance to win a £150 John Lewis ...

The research, commissioned by Zappi for International Women’s Day (8 March), shows an authenticity gap emerging in advertising, with 48% of women (aged 25 and above) believing that most brands are ...

From mapping out progression and the importance of role models to building the right skills and the power of mentors, female marketers talk about the ups and downs of building a career in B2B.

Colin Fleming, chief marketing officer at ServiceNow, joins The Marketing Week Podcast to share his lessons in B2B and beyond.

From BrewDog’s brand health hitting rock bottom to data showing marketers’ lack of career progression, it’s been a busy week.

Black tea market leader Yorkshire Tea is leaning into premiumisation with its Gold product to drive growth for the brand and ...

Having carved out a name for itself as “the dupe brand”, MCoBeauty’s marketing director shares why taking a local market ...

The campaign builds upon the brand’s use of British humour in advertising and highlights its product and service offering.

L&G is blending behavioural science with AI-powered personalisation to turn disengagement into “decision confidence”.

We arm you with all the stats you need to tackle the week ahead.

The brewer’s brand health over the past year fell lower than at the height of its ‘Punks with Purpose’ scandal in 2021, according to YouGov BrandIndex.

Improving advertising’s gender representation has been critical, but that is only half the job. Brands must now turn their ...