The research, commissioned by Zappi for International Women’s Day (8 March), shows an authenticity gap emerging in advertising, with 48% of women (aged 25 and above) believing that most brands are ...
From mapping out progression and the importance of role models to building the right skills and the power of mentors, female marketers talk about the ups and downs of building a career in B2B.
Colin Fleming, chief marketing officer at ServiceNow, joins The Marketing Week Podcast to share his lessons in B2B and beyond.
Being a parent has prevented over a third of mothers from applying for a role, while 14.1% have been forced to take on a more junior position.
From BrewDog’s brand health hitting rock bottom to data showing marketers’ lack of career progression, it’s been a busy week.
Black tea market leader Yorkshire Tea is leaning into premiumisation with its Gold product to drive growth for the brand and ...
Having carved out a name for itself as “the dupe brand”, MCoBeauty’s marketing director shares why taking a local market ...
L&G is blending behavioural science with AI-powered personalisation to turn disengagement into “decision confidence”.
The brewer’s brand health over the past year fell lower than at the height of its ‘Punks with Purpose’ scandal in 2021, according to YouGov BrandIndex.
Following its decision to rebrand from Phoenix Group, the retirement brand plans to make Standard Life “more relevant to more ...
Improving advertising’s gender representation has been critical, but that is only half the job. Brands must now turn their ...
The campaign builds upon the brand’s use of British humour in advertising and highlights its product and service offering.
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