The dedicated manufacturing initiative LEDX was inaugurated in January 2026 in Vapi with an annual production capacity of ...

As the viewer scans through the images, the final frame reveals fries, takeaway bags, or the golden Mcdonald’s logo. What makes the work interesting is the restraint behind it. McDonald’s didn’t make ...

McDonald’s latest campaign Camera Rolls, created by LEO UK, takes a surprisingly simple insight and turns it into a piece of creative storytelling that feels instinctively familiar. The idea stems ...

The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of its journey.

Created by adam&eve\\TBWA in London, Skittles’ new OOH campaign ‘Irritate the Rainbow,’ aims to throw the unexpected by ...

Goafest 2026 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).

A striking new billboard in the Philippines is shifting passenger perceptions by visualizing exactly how Grab reinvests its ...

The teaser also aligns with a digital rollout, where short-form social content hints at the partnership and builds anticipation ahead of the official launch.

Holi is perhaps the only festival where the world collectively refuses to grow up, and Perfetti Van Melle’s Chupa Chups, a brand built on the “child in all of us”, tapped in ...

Swiggy Instamart has raised the bar for festive OOH advertising with a massive, truck-mounted water gun installation that has taken Gurgaon by storm. Executed in partnership with ...

New research from Accretive reveals while OOH ad spend is increasing, there are still barriers for OOH investment ...

The Astral brand uses a larger-than-life outdoor installation to dramatise the strength of its wood adhesives.